Edward Clarity

Services

Interventions matched to the stage you’re in

We don’t offer generic packages. We offer the smallest move that actually changes the buying path.

Audit

48-Hour Sprint

A focused conversion audit of your website or store — Shopify, Wix, Webflow, WordPress, custom, or whatever you ship on. You get the leaks, the priorities, and a rebuild path — not a 40-page PDF no one uses.

  • Buy-flow or enquiry-path walkthrough from first click to action
  • Friction map: trust, copy, layout, mobile, speed
  • Ranked punch list of what to fix first
  • Written in 48 hours
Start with the audit

Design + CRO

Done-For-You Rebuild

I restructure the site around how customers actually buy or enquire. Pages, hierarchy, trust, and the path to action — built for clarity, not decoration.

  • Homepage and key-page architecture
  • Mobile-first layout and conversion-path cleanup
  • Trust signals and offer clarity
  • Handoff you can run traffic into
Start with the audit

Retain

Full Transformation

Site, creative, and acquisition as one system. For founders who already know the leak is not just the theme.

  • Site + funnel ownership
  • Creative and content that match the new path
  • Iteration against real buyer behavior
  • A single operator, not a committee
Start with the audit

How the work is actually done

  • Intentional Execution

    High contrast, crisp type, calm surfaces. Every element earns its place. Nothing is added for “premium feel.”

  • User Flow Engineering

    Discovery → desire → proof → action. I rebuild the path, not just the palette.

  • Messaging Hierarchy

    What makes the customer buy goes first. Features, shipping, and brand story sit in the order they actually decide.

  • The Inside-Out Method

    Start from the product and the buyer, then design outward. Templates go the other way. That’s why they leak.